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Posts Tagged ‘#philanthropy’

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During the surge of Omicron infections, early education and care providers were once again feeling the crushing weight of the pandemic. Children were getting sick, and so were providers. Staffing shortages were chronic.

Stories of these struggles reached the United Way of Massachusetts Bay and Merrimack Valley, where the staff came up with a plan that could be called rapid-response philanthropy.

“We talked about what we could do to support educators and staff at our partner agencies and the local child care industry in general,” Xavier Andrews, the United Way’s communications director, says. “We came up with the ideas of soliciting corporate support.”

“In January,” a press release adds, “United Way launched the Childcare Appreciation Fund to show appreciation for staff at area childcare centers.”

“To boost morale and cultivate needed equipment, United Way issued a call to action to corporate partners to ‘adopt’ a childcare center either with a financial gift or a gift of testing and protective supplies.”

The responses:

(more…)

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